Inaccurate Attribution is…. Bad Attribution
Published April 25, 2017
You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and ...
Need for Speed
Published April 20, 2017Tell us if this sounds familiar.
What’s Wrong with Attribution?
Published April 17, 2017We talk to a lot of marketers, and we have been hearing an earful lately!
Marketing Evolution And Its Award-Winning CEO And Founder Rex Briggs
Published March 31, 2017The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the...
Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization
Published March 9, 2017NEW YORK, NY, March 09, 2017 -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has...
Connection of Brand Attitude to Consumers Behavioral Data
Published January 13, 2017Mike Eichrost, SVP at Citibank talks about how Marketing Evolution has helped him connect the Citi brand attitude to consumer behavioral data.
How is Marketing Evolution Different?
Published January 12, 2017To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The...
ADMAP: 6 ways to improve Marketing ROI Measurement
Published January 6, 2017
3 Tips to Organize Marketing & Agency for In‑Campaign Optimization
Published December 9, 2016In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...
