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Marketing Evolution

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SIRFs-UP by Rex briggs
Published March 3, 2015

SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...

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What Sticks by Rex Briggs
Published March 3, 2015

What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of...

The ROI Brain Remembers
Published August 21, 2014

This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.

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Marketing Evolution on CNN
Published July 12, 2013

CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Marketing Evolution's patented methodology.