Inaccurate Attribution is…. Bad Attribution
Published April 25, 2017
You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and ...
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Best Practices (21)
Need for Speed
Published April 20, 2017Tell us if this sounds familiar.
What’s Wrong with Attribution?
Published April 17, 2017We talk to a lot of marketers, and we have been hearing an earful lately!
Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published November 12, 2015At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
Out-of-Home Industry's Programmatic Breakthrough
Published November 12, 2015In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...
Boost your Mobile ROI with 4 Quick-Wins
Published May 7, 2015Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the...
Bring Granularity, Leverage and Flexibility into TV Buying
Published January 7, 2015To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
Marketing Superstars: Michele Elrod, Regions Financial
Published January 6, 2015| Michele Elrod Executive Vice President, Regions Financial Corporation |
| Marketing Evolution is proud to work with Marketing Superstar, Michele... |
Marketing Superstars: Joe Hoholick, Amgen
Published November 6, 2014| Marketing Evolution is proud to work with Marketing Superstar, Joe Hoholick. As Executive Director of Marketing at Amgen, Joe leads DTC... |
