How to Use Predictive Analytics in Data-Driven Marketing
Published January 8, 2019What Is Predictive Analytics In Marketing?
Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....
Posts by:
Marketing Evolution
Combating Misattribution by Connecting Quality Data and Analysis
Published January 3, 2019Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to...
How to Combine Existing Attribution Measurements into an Omnichannel Attribution Model
Published December 27, 2018It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...
Taking an Audience Driven Approach to Creative Marketing Messaging
Published December 19, 2018We often discuss the importance for marketers to be present across channels and to engage in brand building activities that create a unique identity...
How to Choose the Best Marketing Attribution Model
Published December 18, 2018To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...
Why Media Mix Optimization is Necessary in Modern Marketing
Published December 13, 2018Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media...
Achieving Unified Measurement Success: 5 Necessary Metrics to Incorporate
Published December 12, 2018No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.
The Role of Marketing Analytics in Identifying Creative Needs
Published December 7, 2018We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of...
Agency Holding Companies Need A Brave New Business Model
Published December 7, 2018The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...
