NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced today it has been...
Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...
For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ones, friends, and family. This spike in...
Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed
Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...
Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have...
Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...
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