Posts by:
Rex Briggs
HOW TO MAKE THE MOST OF TV UPFRONTS IN THE DIGITAL AGE
Published May 13, 2019
Confirm the Integrity of Your Data
Published March 5, 2019Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest,...
Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential
Published February 22, 2019In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers
Published January 7, 2019AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...
Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
Published November 19, 2018Around the world, marketing professionals working with brands large and small are facing a problem.
5 Tips to Hack Higher Mobile Marketing ROI
Published November 19, 2018We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published November 19, 2018Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....
