Marketing's Data Quality Imperative: Aligning for Success
Published November 20, 2019The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...
Posts by:
Kristin Hambelton
It's 10 p.m. Do You Know Where Your Marketing Dollars Are?
Published July 30, 2019Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...
The Big Game: Is It Time For CMOs To Adjust Our Playbooks?
Published March 11, 2019Total ad spend on commercials during the Super Bowl, from 1967 through 2018, is estimated at$5.4 billion. This number does not take into account the...
A Marketer’s Dilemma: Overcoming the Challenges of the Data Disconnect
Published November 26, 2018Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its...
Transforming The Transformative: The CMO's Role In Leading Digital Transformation
Published November 19, 2018Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies,...
Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era
Published November 16, 2018It’s no secret that almost all successful companies rely on at least one common weapon: data. From Amazon and Google to Netflix and Spotify, user...
