Customer Testimonials

The Corporate Executive Board’s Marketing Leadership Council issued a report titled "Allocating Marketing Communications Resources in a Chaotic...

Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I...

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven...

We talk to a lot of marketers, and we have been hearing an earful lately!  

It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...

Be blown away by the parallels between planning and executing marketing campaigns and flying fighter jets.

Tell us if this sounds familiar.       

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

Larry Gamache shares with Rex Briggs how Marketing Evolution helped Carfax believe in the process of Wisdom of Crowds and how Carfax battles against...

Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...

Marketing Evolution has done it again. First it was Digital Display, then Social Media, and now Mobile — Marketing Evolution has consistently been...

We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of...

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the...

Around the world, marketing professionals working with brands large and small are facing a problem.

Brad Feinberg, Senior Director of Media & Consumer Connections at MillerCoors, talks about one of the things he is most excited about the Marketing...

Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now...

The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...

As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...

It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...