Marketing Essentials

Offline media optimization is the analytical process of collecting and matching data from across the marketing mix to offline channels in order to...

Multi-channel marketing mixes many distribution and promotional channels into a single, unified strategy to attract customers. This approach...

For marketers, marketing measurement is critical for determining campaign success, optimizing the media mix, and reducing wasted ad spend. With the...

A buyer's journey spans through many devices and touchpoints before resulting in a conversion. In order to optimize campaigns and create more...

One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined...

Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational...

Modern digital marketing relies on technology to analyze the comprehensive performance of a business’ marketing campaign, and help guide future...

Today’s consumer has more power than ever, and marketers have to meet their target audience where they are by determining which platforms they’re...

As companies increasingly shift their focus from the product to the consumer, the general perception of a brand is more important than ever....