Marketing Essentials

In recent years, consumers have quickly come to expect a certain level of personalization when interacting with a particular brand. There are many...

MarTech has become a standard part of our vocabulary. In fact, according to Google, it's search over 10,000 times a month in the United States alone....

Marketing intelligence can mean a lot of things and with so many platforms, data, and technologies available these days, the term is thrown around...

Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this practice enables marketers...

Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response...

Data-driven marketing is when marketing teams build their strategies based on the analysis of big data. This analysis will offer insights into...

Multi-channel marketing mixes many distribution and promotional channels into a single, unified strategy to attract customers. This approach...

For marketers, marketing measurement is critical for determining campaign success, optimizing the media mix, and reducing wasted ad spend. With the...

A buyer's journey spans through many devices and touchpoints before resulting in a conversion. In order to optimize campaigns and create more...