MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons Marketing Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncover competitive advantage in today’s crowded marketplace.

Marketing Evolution CEO and Founder Rex Briggs and John Raven, a pharmaceutical industry marketing leader, will lead the presentation.

This webinar will share how, in this world of fragmented media and consumer attention, marketers seeking a competitive advantage need to evolve their approach to attribution and unlock the power of data-driven decision-making. In order to be successful, marketing professionals need right-time insights to make the best decisions on where to invest their budget. The session will also include practical tips you and your team can use based on real-world experience.

Finding the right unified measurement solution may seem complicated, but the reasons to evolve are clear. Join Rex Briggs of Marketing Evolution and John Raven of Amgen for a webinar on Thursday, July 12th at 1:00pm EDT as they discuss the key reasons to evolve including:

• Increased expectations and accountability for results placed on marketing by senior management;
• Need for speed to find the best marketing levers to pull;
• Combatting potential fraud and undue influence on marketing; and
• Setting aside a “spray and pray” approach to “test and learn” to higher ROI;

WHAT: “Marketing Measurement Most Evolve: Five Compelling Reasons Why”
WHEN: Thursday, July 12, 1:00 PM - 1:45 PM EDT
WHERE: Participants can register here
WHO: Rex Briggs, Founder and CEO, Marketing Evolution; John Raven, pharmaceutical industry marketing leader

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