Marketing Essentials

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of...

When marketers and media planners create marketing campaigns, they must carefully consider the merits of each type of advertising media. Each type of...

The key to a successful marketing campaign is more than just a catchy slogan put in front of your audience on repeat. In order to build campaigns...

Offline media optimization is the analytical process of collecting and matching data from across the marketing mix to offline channels in order to...

What is Marketing Analytics?

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities....