Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Measurement & Optimization Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution. This can be a handy reference to train your team or to explain strategies to stakeholders. Included are definitions for terms such as:
- A/B Testing
- Big Data
- Churn Rate
- GDPR
- Key Performance Indicators (KPIs)
- Paid Media
- Test & Learn
- Unified Marketing Measurement (UMM)
Download our dictionary today to help your team understand key marketing concepts.
About Marketing Evolution
Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.
